A Cannabis Health and Wellness Investment Flying Under the Radar
The cannabis industry has made incredible strides over the last two years as scientific research continues to support the plant’s vast medical applications.
Although the biotech sector will be one of the greatest beneficiaries of the burgeoning cannabis industry, companies levered to the health and wellness side of the business will also benefit as they continue to develop new products and supplements that support healthy living.
One of the most significant movements over the last decade has been the shift in consumers’ preferences and a greater focus on healthy living. From the expulsion of trans fats to the birth of super foods, new trends within this multi-billion-dollar industry have created countless opportunities for companies to capitalize on.
An interesting anecdote to highlight this view is Chobani, a limited liability food company that sells Greek yogurt. Chobani was able to improve an ordinary product by using non-GMO ingredients, real...
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