Cannabis Feminism: The New Movement That Has High Hopes for the Future

After 10 years in the nascent natural beauty industry, Jessica Assaf, 26, went to Harvard Business School thinking she’d come out with a next-level beauty idea—instead she graduated with a plan for revolutionizing the cannabis product industry, with women at the helm.

We talked to Los Angeles-based about the billion-dollar “greenrush” of new cannabis-based products coming to market, how she and thousands of other entrepreneurs are making over the plant as a wellness ingredient, and for (ridiculously fascinating) intel on the movement and business she’s coined Cannabis Feminist.

You were in the beauty industry before you went to Harvard Business School [HBS]. How did you land on cannabis as your calling?

Before cannabis, I was a beauty activist for over ten years advocating for safer products. I started the blog, Beauty Lies Truth, with Alexis Krauss [of the band Sleigh Bells] and I have had the privilege to work for some of...

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