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Home 🌿 Recreational Marijuana News 🌿 Searches for Denver rooms around 4/20 holiday lighting up Hotels.com 🌿Searches for Denver rooms around 4/20 holiday lighting up Hotels.com
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Online searches for Denver hotel rooms around the marijuana celebration date of April 20 are soaring, according to data from booking website Hotels.com.
Search totals also spiked last April, during the first year of legal retail weed in Colorado.
Hotels.com said the numbers suggest that the oft-asked question — does legal marijuana generate an increase in tourism? — has been answered affirmatively.
Marijuana enthusiasts hold so-called 4/20 rallies each spring that attract thousands of publicly-smoking participants, even though Colorado’s statute prohibits public consumption.
The website operator said searches for Denver bookings during April 17-20 are up 60 percent over the same period in 2014. Searches last April had soared 73 percent compared to the same period in 2013, before retail marijuana sales were legal.
Hotels.com said similar increases are being seen in Washington, where recreational sales became legal last July. In Oregon, where legal sales will begin July 1,...
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