You are here

Home 🌿 Cannabis Technology News 🌿 Companies Try to Trademark Scents 🌿

Companies Try to Trademark Scents

Warning message

The subscription service is currently unavailable. Please try again later.
Submitted by Marijuana News on Wed, 04/22/2015 - 08:00

Federal trademark officials in Alexandria, Va., recently received an unusual package: a hand-delivered parcel containing vials of a clear liquid that smelled of oranges.

The sender wasn’t a crank. It was a corporate trademark lawyer representing Flotek Industries Inc., a Texas producer of hydraulic-fracturing fluids used to extract oil and gas from rocks deep in the earth.

The little bottles in the box were samples of a branding brainstorm that might be called eau de fracking: a specially developed scent that is supposed to make Flotek’s product smell like a glass of OJ. Flotek says its customers have come to associate the orange scent with its line of fracking chemicals and wants the U.S. Patent and Trademark Office to register it as a trademark.

Flotek lawyer Douglas Wolf said it was wiser to deliver the application by messenger than send it in the U.S. mail. “You can imagine the security concerns...

Rate this article: 
Region: 
Virginia
United States
Europe

This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.


URL: 
http://www.wsj.com/articles/should-companies-trademark-scents-1428965455

420 Intel is Your Source for Marijuana News

420 Intel Canada is your leading news source for the Canadian cannabis industry. Get the latest updates on Canadian cannabis stocks and developments on how Canada continues to be a major player in the worldwide recreational and medical cannabis industry.

420 Intel Canada is the Canadian Industry news outlet that will keep you updated on how these Canadian developments in recreational and medical marijuana will impact the country and the world. Our commitment is to bring you the most important cannabis news stories from across Canada every day of the week.

Marijuana industry news is a constant endeavor with new developments each day. For marijuana news across the True North, 420 Intel Canada promises to bring you quality, Canadian, cannabis industry news.

You can get 420 Intel news delivered directly to your inbox by signing up for our daily marijuana news, ensuring you’re always kept up to date on the ever-changing cannabis industry. To stay even better informed about marijuana legalization news follow us on Twitter, Facebook and LinkedIn.