How To Brand, Market, And Sell Marijuana Without Breaking The Law

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Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market. It had no choice.

That's because a couple of weeks later, on February 1, new packaging regulations for recreational marijuana edibles went into effect in the state and the screw top aluminum bottles were no longer compliant.

Peach Iced Tea: all the luscious flavor of a perfectly ripe peach briskly blended with iced tea and expertly extracted THC gives Dixie’s Peach Iced Tea the best of everything.Photo: courtesy of Dixie

The new rules require that drinkable cannabis products come in childproof, resealable packaging. Dixie also had to come with a way to measure out a single dose, like the tiny plastic cup on a bottle of cough syrup.

Dixie enlisted a Colorado packaging company called TricorBraun to design a new bottle that met...

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http://www.fastcompany.com/3045240/rebranding-pot/how-to-brand-market-and-sell-weed-without-breaking-the-law