The Big Business Recruitment Strategy You Should Be Copying

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In the pitched battle for smart, skilled recruits, you need to take every advantage you can get. But small and medium sized enterprises often don’t have the sophisticated ‘brand feel’ that large, well-known firms use to distinguish themselves in the talent marketplace.

That’s why it’s so important to proactively work toward creating a cohesive brand voice and outward-facing profile that represents your company and culture in the best possible light. When done effectively, a well positioned, outward-facing profile can help you attract strong talent and give prospective employees a representative glimpse into your organization.

Building an outward-facing profile goes beyond simply describing your organization. The face you show potential recruits must exemplify your corporate culture and values, and get people excited about working for your business. Your recruitment positioning encompasses everything from your elevator pitch to your social media presence to the way you write job postings.

Here are three...

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