Fondues And Fine Teas: Repositioning Pot For The Middle Classes
Imagine a world where most of the global adult population consume a gentle, natural, herbal drug every day that contains psychoactive compounds that relax and revive them. It is often consumed in a social ritual of bonding, conversation and empathy. And this is seen as quite unremarkable.
There are occasional reports of scientists discovering surprising health benefits. Although few are that surprised as it is seen in common sense terms as an essential antidote to the alienating speed and pressures of modern life. This makes for household name brands that trade on their ‘niceness’. And with sales running into the billions they can afford to advertise in expensive media like commercial TV. Which is apt because people do love to enjoy this product curled up on the sofa during the ad breaks.
That world already exists. And the product is tea.
Which contains not only caffeine but also theobromine, theophylline...
This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.
Follow us on Instagram
Connect with us on Linkedin