The beauty of cannabis cultivation is in its complexity. Small adjustments to the growing environment can mean big payoffs come harvest time. It's a space for calculated creativity in order to get ideal yields under specific growing conditions.

Yet, tweaking the process until perfect means a lot of record-keeping, mathematical calculations, and analysis. All of these meticulous details are close to impossible to analyze without the introduction of automation and Artificial Intelligence (AI) technology into the grow room.

It sounds like the Canadian dream.

Cannabis and maple syrup: Two Canadian institutions, come together as one, delicious breakfast condiment.

But while it may seem like the most Canadian product imaginable, this tasty THC-infused delicacy from pot shop Cultivate and Pure BS Maple Shack is farmed and concocted in Auburn, Mass. and only available to residents of (and visitors to) the state for now. That means Canucks will have to take a road trip to sample the syrup.

The global legal marijuana market is predicted to reach $66.3 billion by the end of 2025. Many businesses and brands have emerged with the objective to secure a piece of that colossal greenback pie.

As with any new market, there will be those brands that rise above the rest. As sustainable and ethical business practices increasingly fuel consumer spending habits and investors’ decisions, significant competitive advantage is available to businesses that invest in sustainability and social impact efforts.  

The Ontario Cannabis Store (OCS) wants to help customers find the real deal.

Pointing out that it isn’t always easy to tell if the person selling you pot is legit, the provincial cannabis retailer is offering up some tips on its website to help confused consumers keep on the straight and narrow.

It isn't impossible for cannabis stocks to report profits, but finding stocks in the industry that can do so consistently is another story. That's one of the reasons many investors steer clear of the industry, as a lack of profitability and lots of cash burn have made the sector a very risky one to invest in. Two Israeli companies are researching an exciting new technology that could change the outlook for the industry, which could help cannabis companies improve their margins.

A group of Italian researchers, led by Professor Giuseppe Cannazza of the University of Modena and Reggio Emilia (UniMore), has discovered a new cannabinoid more than 30 times more potent than THC. Upon discovery, they named it tetrohydrocannabiforol (Δ9-THCP) and isolated it along with a corresponding cannabidiol (CBD) homolog with a seven-term side alkyl chain, cannabidiforol (CBDP). 

Getting a high from using tetrahydrocannabinol (THC) is one of the key reasons people use marijuana. But the potency level of THC has been rising quickly over the years, and pot is much stronger than it was in the past. However, not everyone is looking to get as high as possible, and that's why there could be a more prominent trend among casual users: "lite" bud.

Company launches "LiteBud" brand

In January, Vireo Health (OTC:VREOF) announced it was launching a brand of products dubbed "LiteBud" in an attempt to meet the needs of consumers looking for a buzz as opposed to getting downright stoned.

Big Weed exists in the age of Big Data, meaning the cannabis industry is vulnerable to all the same attacks and hacks as everyone else.

Cannabidiol (CBD) is the most dominant, non-psychoactive cannabinoid found in the cannabis plant, second only to THC.

There are numerous ways to utilize this compound, but with nearly every method, the CBD needs to be extracted from the plant matter. It also needs to be purified so it can be used in high-end products and medications, and this is where CBD Distillate comes into play.

The use of CBD in the health and wellness products has been shown to be helpful in relieving pain and inflammation, as well as functioning as a natural sleep aid. However, in order for CBD to be effective, it needs to be taken either orally or topically in a manner where the CBD can actually get absorbed into the body.