The Canadian cannabis industry has forged a number of partnerships with celebrities, including Snoop Dogg and LBS (formerly Leafs By Snoop); Seth Rogen and Houseplant; and Trailer Park Boys and Trailer Park Buds. But Trailer Park Buds didn’t last long. Organigram, the licensed producer behind the brand, recently announced that it would cease development of products bearing that trademark following a review with Health Canada — leading many in the industry to wonder what line that particular brand crossed.

Second Cup Ltd.'s parent company has opened its first recreational cannabis dispensary.

Mississauga, Ont.-based Aegis Brands says it welcomed guests to a Hemisphere Cannabis Co. location on Avenue Road in mid-town Toronto today.

The location was previously home to a Second Cup and will be joined by six more dispensaries Aegis has planned to open in Toronto, Orleans, Ont. and Ottawa in the coming months.

Second Cup said in 2018 that it has more than 130 locations across Ontario that it plans to leverage to enter the cannabis space.

Second Cup has undergone a series of restructurings in recent years to try to increase its profits in the competitive Canadian coffee industry and hopes cannabis will help it regain market share.

The COVID-19 outbreak has had a significant impact on the global economy and many countries are still dealing with major outbreaks.

The US is the epicenter of COVID and has the highest number of confirmed cases in the world. Unfortunately, the trend seems to be getting worse and we are closely following how the government handles the outbreak.

Although Canada is one of the countries that seems to have the COVID crisis under control, many companies are still being impacted by the virus. Canopy Growth Corporation (WEED.TO) (CGC) is a leading cannabis producer and it recently announced that an employee at its Ontario facility has tested positive for the virus.

The chief executive officer of independent cannabis retailer Fire and Flower Holdings said this week Canada needs 4,000 pot shops in order to compete with the country’s still-thriving

Just because there’s a global pandemic, doesn’t mean cannabis is going to stop growing — in fact, it could be we need weed more than ever before.

Despite the new normal, Canada’s cannabis growers are still getting their work done. The GrowthOp spoke to three head growers across the country about how COVID-19 has affected their work, the secrets to a good crop and what consumers have to look forward to in the coming months on store shelves.  

MCN examines the factors affecting the falling value of cannabis stocks and investigates whether investing in the industry is worth the risk in 2020.

Growth opportunities remain in cannabis, but it requires creativity, enterprise and knowledge, according to top investors.

Take this for an investing conundrum: Where do you put your money in an industry with enormous upside but where many companies don’t yet make profits? An industry where some states consider it “essential business” but the country considers its product illegal? Or an industry where the illicit market is potentially three times bigger than legal sales?

Welcome to cannabis investing, where massive potential and heartbreak live side by side. But opportunity does exist for savvy players, even amid a global pandemic that threatens practically every American business sector.

Although the pandemic has

The N.W.T. government has cut the price of legal cannabis products by 10 per cent, a move the finance minister says is part of an effort to curb sales on the illicit market.

In a news release announcing the decision Tuesday, the territorial government said it's "confident it can reduce the price while maintaining a safe and secure retail regime." 

"The Government of the Northwest Territories is committed to eliminating the illegal sale of cannabis by providing residents with legal access to safe and secure products. Today's announcement is one of many steps that need to be taken to accomplish this goal," Finance Minister Caroline Wawzonek said in a statement. 

Part of building a returning customer base is investing in a company brand; however, dispensaries in legal markets across are regulated differently state-by-state, limiting the options for traditional marketing, such as radio or TV ads, billboards, distribution of brochures in public spaces, and more.

In many states, retailers are permitted to sell merchandise donning cannabis company logos and other branding—such as clothing, mugs, rolling papers, vaporizers and other products. Retailers are using those opportunities to their advantage to increase awareness beyond their dispensary doors.