Canopy Growth (NASDAQ:CGC) has struggled to break even for years. Under then-CEO Bruce Linton, the company focused primarily on generating sales growth and uncovering more opportunities for the long term. However, now that sales growth is harder to achieve, and the pandemic shining a light on struggling businesses, investors aren't as willing to overlook a poor bottom line.

The preference of eco-conscious cannabis consumers to buy environmentally-friendly products has motivated many businesses to clean up their act.

Earth Day 2021 is upon us, and cannabis companies across the industry are mobilizing to take “sustainability” from buzzword to business practice. Earth Day was founded in 1970 by Senator Gaylord Nelson as a national teach-in on the environment to raise awareness about issues like pollution and pesticide use.

While the cannabis industry has long been associated with the word “green”, the environmental impacts of production, packaging, distribution and materials sourcing for products like vape pens are often anything but.

What does your business value more: increase in daily revenue or new customer acquisition? To help you understand how to grow your business’ revenue beyond April 20th, we’ve interviewed three dispensaries on what their recommendations are for turning first-time customers into lifelong customers.

All signs point to 2021 being the year to place your bets on cannabis. With the recent legalization measures in several US states and the reclassifying of cannabis by the United Nations, the industry's stigma is diminishing at an ever-increasing rate. This has encouraged legislators to hasten its legalization at the state level (where it is not already fully legal), and more importantly, at the federal level, where there appears to be a change of heart toward cannabis that followed the new administration into power. While we evolve at a staggering rate, both newcomers and industry veterans will need to focus on longevity and a healthy growth plan to succeed.

As we head into one of the most exciting years for our industry yet, here are our essential tips for success:  

A cannabis business is a lucrative one, people who manage to succeed in the business reek in so much profit that on the surface, it looks like an easy thing to do. However, the business can be as dicey as it can be lucrative, which is why you need to get yourself acquainted with these tips that will help you grow your cannabis business.

The legalization of recreational marijuana in Canada in 2018 brought a lot of excitement, but not necessarily results.

"It's not what people thought it would be, at least not yet," Kyle Murray, Vice Dean at the University of Alberta School of Business, said.

After a boom in the cannabis industry following legalization in 2018, experts are predicting a rough patch for the sector in the coming years.

Alberta has 611 cannabis stores, more than any other province in the country.

“There’s clearly a demand for cannabis,” said Trevor Fencott, the CEO of Fire & Flower, one of the largest cannabis retailers in Canada.

“We have a vibrant retail industry in Canada, we have a vibrant ancillary services industry in Canada for legal, accounting, all that other stuff that we built in there, that’s important.”

In the two-and-a-half years since legalization, the marijuana market has had some struggles. The initial hype was followed by a high demand that producers and sellers initially couldn’t keep up with.

Earlier this week, the rumor mill started to imply that the merger between Aphria, Inc. (APHA.TO) (APHA) and Tilray, Inc. (TLRY) could be in trouble. 

The basis of the opinion is related to how Tilray extended the date of the shareholder meeting and lowered the bar to pass amendments. Previously, Tilray required a majority of shareholders to be present for special shareholder meetings.

Last week, Tilray’s board approved an amendment that only requires there to be one-third of voting shareholders to reach a quorum. Several media outlets and analysts tried to imply that Tilray was having a challenging time in regards to gathering enough votes to pass the mega-merger agreement.