Cannabis infused beverages are quickly becoming a burgeoning vertical of the entire cannabis industry and this is a trend that we are excited about.

After Constellation Brands (STZ) made a $4 billion investment in Canopy Growth Corporation (WEED.TO) (CGC), we knew that cannabis infused beverages were going to be a major part of the market over the long-term and continue to monitor how the industry advances.

After Constellation decided to enter the legal cannabis industry, additional alcohol companies such as Molson Coors (TAP) jumped on the cannabis beverage bandwagon via a partnership with HEXO Corporation (HEXO.TO) (HEXO) and this is a relationship that we are closely following.

Retail served as the main driver of a 118 per cent increase in Canada’s recreational cannabis market last year, with the much-anticipated rollout of stores in Ontario quickening its pace and Alberta witnessing steady growth.

“The opening of retail outlets drove growth in 2020,” notes a new report on Canada’s recreational weed market from Brightfield Group, a consumer insights and market intelligence firm for the CBD and cannabis industries.

At our recent Emerge Virtual Cannabis Conference & Expo, transformative thinkers and innovators voiced their insight on diversity, expungement, and prison reform to hundreds of eager virtual attendees.

The event hosted several prominent speakers from the industry, boasting a powerhouse assembly of cannabis enthusiasts.

Hemp and cannabis culture is all about community; it’s a space where everyone deserves representation.

As the demand for cannabis continues to grow, many revolutionary leaders within the industry, including Andrew DeAngelo, Wanda James, Steve DeAngelo, and others have been fighting for change within the hemp space to better reflect the inclusive nature of the plant. 

Not even a decade ago, the idea of legalizing cannabis was still a social taboo and a topic that was mostly avoided by mainstream media outlets, politicians, and celebrities. During its many years of prohibition, a lot of misconceptions about cannabis were born – some were minor marketing and industry blunders, but others were so damaging that they still contribute to the plant’s poor reputation and federal prohibition.

The cannabis industry has seen some players make big bets on beverages, but so far it hasn’t paid off. The market is definitely growing, just not at the rate many had hoped for. Plus, the slow growth of this form factor is not an indication that it won’t continue to increase and eventually gain even more market share. Cannabis tracking firm  Headset recently released a report on the cannabis beverage industry and found that in the US, “The beverage category’s market share has held fairly steady between 0.85 percent and 1.1 percent over the last several years. In fact, market share to the category was slowly decreasing through late 2019 and early 2020 before maintaining just below 0.9% during the beginning of the COVID-19 pandemic.”

Over the past year, cannabis purchasing habits in Newfoundland and Labrador have mirrored growth in the entire country, which saw sales peak last December before falling in the first month of 2021.

But sales in Newfoundland and Labrador have increased despite long delivery times and a strike that affected more than half the province’s 30 cannabis retailers, reports CBC.

Try these options and see what works best for you. If still unsatisfied, it may be time to explore even more ways of using cannabis.

With more states and countries embracing the use of cannabis for medicinal and recreational purposes, experts are continuously exploring new ways to get the most of this revered herb. So far, there are dozens of ways you can use cannabis. The method you choose determines how fast the THC gets into your bloodstream and stimulates you.

So, don’t confine yourself to only one method of using cannabis. It may get boring with time. For 2021, get a bit adventurous and try these other popular methods:

Throughout history, professional athletes have been punished by teams, leagues and the law for cannabis consumption. Several high-profile examples are listed below, showcasing just how serious such actions were viewed within the world of professional sports.

New York recently became the 15th U.S. state to legalize cannabis for recreational use.

Canada doesn't have a lot of time until its cannabis market hits its ceiling. 
 
Brightfield Group expects Canada's cannabis market will peak around 2026 to the tune of about $9 billion in annual sales, a time by which the cannabis consultancy sees enough retail stores open to handle demand while enough consumers have successfully transitioned to the legal market, according to a new report. 
 
"The massive growth that we've seen this year and the next probably year or two is going to taper off because ultimately, there's only so many new users that are coming online over the longer term," said Jamie Schau, insights lead at Brightfield Group and the lead author of the report, in a phone interview.