Talk about fishing where the fish are.

Paul Hillier tweeted out Wednesday that a Krispy Kreme doughnut shop has opened up next to The Green Room Society marijuana dispensary in his neighbourhood, at Spadina Avenue and Nassau Street.

A Krispy Kreme just opened up in my building right next to a weed dispensary. #KnowYourMarket #Toronto pic.twitter.com/ZWmHq2EzWA

— Paul Hillier (@PaulHillierdesu) May 25, 2016

"Why did the chicken cross the road?" goes the old joke, with the obvious answer being, "to get to the other side." Sadly, not all of life's questions have such simple and obvious answers.

Change is coming.

And Justin Rotella plans to be ready to embrace that “big change” when it comes.

The Port Colborne native who recently opened the doors of Rose City Seeds can’t dispense marijuana at his 405 East Main St. Welland business; however, he said current legislation does not prevent him from selling seeds.

And his shop is stocked full of a large assortment of seeds from all over the world, allowing his customers to grow a variety of cannabis plants.

“It’s all legit. These are all cannabis seeds for medical patients,” he said. 

Purchasing and growing seeds within limits is legally permitted in Canada for medical users, who submit required documentation to the federal government for approval.

TORONTO — This week’s crackdown on illegal marijuana dispensaries in Toronto comes after an intense lobbying campaign by licensed pot producers, who became alarmed by the brazen growth of the black market and the threat it poses to the industry.

Dispensaries began receiving hand-delivered notices from police on Wednesday, reminding them that their businesses are unlawful and they could face significant fines. These actions came less than a week after Mayor John Tory issued a letter calling dispensaries to be reined in.

“This is a long time coming,” said Cam Battley, chair of the advocacy committee for Cannabis Canada, an industry association for licensed pot companies.

“We warned the municipal government last fall that things were getting out of hand.”

The City of Toronto began its crackdown on the proliferation of illegal marijuana dispensaries on Wednesday, going after the owners of the properties rather than the sellers of the products.

Letters from the city and the Toronto Police Service were sent informing landlords of buildings that contain dispensaries that the shops violate local by-laws and the property owners are subject to stiff financial penalties. Until the city sent out the notices, operators of the dispensaries expected to be the ones facing fines, as much as $50,000.

On Tuesday night, the Cannabis Friendly Business Association held an emergency session at Toronto’s Hotbox Cafe. Entrepreneurs, consultants and lobbyists gathered to take on Mayor John Tory, who has vowed to fine unlicensed marijuana dispensaries up to $50,000 a day. It was standing-room only, and no one was taking this threat laying down.

All the tropes and trappings of the high life one might expect in this Kensington Market setting were in effect: berets, goatees, dreads, bongs and vapes, the air inexorably filled with suspicious wafts. But the fog wasn’t so thick that one couldn’t see that this energized group of entrepreneurs, consultants and lobbyists meant business.

As he sits in the sleek, modern waiting room of National Access Cannabis, Derek Ogden can envision what his quiet education clinic in Hintonburg might some day become: A bustling dispensary for medical marijuana.

For the moment, Ogden’s Ottawa operation is a membership- and information-based business. Its services include connecting clients to a network of physicians for a medical assessment, helping them to navigate the paperwork to obtain a medical cannabis card, and going as far as offering cooking-with-cannabis classes.

It just can’t have any weed on site.

“I think there’s a large number of patients that really do want to go in (to a dispensary), speak to somebody and view the various types of products,” Ogden.

The grass soon won’t look so green for Toronto’s pot dispensaries.

With at least 78 marijuana dispensaries operating in the city, bylaw officers will be hitting them with hefty fines for zoning bylaw violations by the end of the month, according to municipal officials.

“In this case, because these types of activities and uses are not permitted, then yes, that would be the end goal, that these places are shut down,” said Mark Sraga, Toronto’s director of licensing and standards.

But Sraga said he would be surprised to see anyone shutter their storefront dispensaries just yet.

An advertisement for Weedmaps, a U.S.-based pot-related tech company, is pictured in this undated handout photo. The company plans on launching a billboard campaign in Toronto by the end of the month.

Mainstream medical marijuana ads could soon be coming to Toronto.

Weedmaps — a tech company that provides an online directory to connect medical marijuana users with dispensaries — is gearing up to launch what it calls the first mainstream marijuana-related ad campaign in Canada.

Pending permission from a local company, the ad campaign will launch at the end of May and feature the words “High Toronto” on a billboard towering above a yet-to-be-determined location.

Care for a slice? You’d probably bump into a pot dispensary quicker than you would a Pizza Pizza in Toronto.

There are 100 dispensaries in the city with another 21 scheduled to open in the coming days, according to The Big Toke, a Toronto-based consulting firm for Canadian cannabis brands.

The firm published a map of dispensaries in the city.

By comparison, there are 105 Pizza Pizza outlets in Toronto proper.

Vancouver city councillor Kerry Jang is calling on Toronto to adapt their city’s dispensary licencing system.