Tommy Chong of Cheech and Chong fame, the standup/movie/music icon, has added entrepreneur to his list of achievements. But the businessman is staying in character with the Tommy Chong we have all grown to know and love.

It's all about weed.

His latest product line is called Chong's Choice, and according to Instagram, it is "a national legal and medicinal brand you can finally trust."

In 2014, his new business venture in Colorado, where cannabis production and sales are legal, began manufacturing 2 products for distribution:

Leading ultra-Orthodox authority blows away the haze, plants seed for marijuana use over the festival of freedom.

Getting baked on Passover is no longer just for matzah, a leading Orthodox rabbi ruled, after sniffing (but not smoking) some cannabis leaves recently.

Rabbi Chaim Kanievsky, widely considered the leading living ultra-Orthodox halachic authority, ruled that marijuana is kosher for Passover and can be either eaten or smoked over the eight-day Jewish festival, during which strict dietary laws apply.

Kanievsky gave the ruling in response to a question from the pro-marijuana group Siach, meaning both plant and conversation.

The Canadian government announced Wednesday that it will introduce legislation next year to decriminalize and legalize the sale of marijuana, making Canada the first G7 country to permit widespread use of the substance.

The announcement was made by Canada’s health minister, Jane Philpott, at a U.N. drug conference in New York. It follows through on a promise made during Prime Minister Justin Trudeau’s successful election campaign last fall.

On the face of it, marijuana would seem an odd candidate for a museum exhibit. It’s illegal in most of the country, its past is controversial and its future is uncertain. Yet one museum has mounted a comprehensive exhibit about weed. Altered State: Marijuana in California, which opened last weekend at the Oakland Museum of California, is as thought-provoking as it is titillating and often funny.

Billed as the “first-ever museum exhibition to focus on the topic,” it examines cannabis from 10 different perspectives. A lot of the questions – of economics, politics, law, medicine, recreation, environment, influence on children and more – have no clear answers.

While supporters of presidential candidate Bernie Sanders have lost track of how many times they’ve heard his oft-touted figure of $27 — the average donation to Sanders’ campaign — the marijuana-minded vote is looking to alter that average, if only for one day.

With cannabis holiday 420 quickly approaching, some Sanders supporters have started an online campaign, encouraging others to donate $4.20 (or $42 or $420) to Sanders’ war chest on April 20 to “send a message to the establishment that alone, we’re harmless bees, but together, we’re a ferocious swarm that will not be silenced.”

Former Australian cricket hero Shane Warne is the face that launched countless advertising campaigns, but it’s probably safe to say that nobody saw Warne-themed bongs coming. But that is the niche now filled by Byron Bay designer Tom Mason, who has created a range of handmade earthenware devices in honour of the likes of Warne, Donald Trump, Britney Spears and Australian pop star Shannon Noll.

Speaking at a United Nations General Assembly Special Session on drugs, being held in New York from April 19-21, Mexico’s President Enrique Peña Nieto said Tuesday that he supported the legalization of marijuana for medical and scientific purposes, as well as increasing the amount of cannabis that can be legally possessed for personal consumption.

Speaking at the special session — a gathering of world leaders to discuss, for the first time in two decades, the strategy for the war on drugs — the Mexican president reportedly said that drug users should not be criminalized, and that drug use should be treated as a “public health problem.”

Fortune takes a look at the influencers on 4/20. 

America’s marijuana industry has bloomed in recent years with voters in more and more states voting to legalize pot in some form as public opinion on the drug seems to evolve with each generation.

Heavy snow in Colorado this past weekend put a damper on the celebrations leading up to 4/20, the annual April 20 celebration of all things marijuana-related that occurs on Wednesday this year. On Saturday, organizers scrapped a major cannabis rally in downtown Denver at the last minute, and hundreds of flight cancellations at Denver International Airport frustrated the plans of travelers aiming to spend the week sampling the state’s legal cannabis market in honor of the cannabis high holiday. But that didn’t mean folks weren’t still ready to pre-party.

The Cannabis Growers of Canada are as excited as ever by the approach of another April 20th, or 4/20. Many of our member dispensaries and cannabis farmers across Canada will be participating in their local 4/20 celebrations, and we look forward to seeing the community come out to support cannabis legalization.

As we move into a new era of openness for cannabis consumers and businesses, it is fitting that 4/20 Vancouver has moved to its new location at Sunset Beach. While we continue to fight for patients’ rights and a better future for small cannabis businesses, we are pleased to see the industry transitioning to a normalized and legal future that celebrates local craft producers.