For the president of a food and animal testing lab, the marijuana industry is starting to look like a good investment.

Seth Wong and JJ Slatkin are putting $1.7 million into a new marijuana testing lab called TEQ Analytical Labs.

Wong, 34, is the president of Industrial Laboratories, where he’s worked since 2003. His family owns a majority of the 70-year-old Denver-based food and drug testing lab.

“We’re sitting here, watching the industry, and we realize that we’ve got these competitive advantages,” Wong said. “We have experience testing drugs, and we understand how to test raw materials like plants.”

On May 6, 2015, Colorado legislators approved a measure that will ease restrictions on out-of-state investment in marijuana businesses.

The University of Denver’s law school is blazing a new trail in the professoriate.

Thanks to a $45,000 donation from Vicente Sederberg LLC, a self-described “full-service marijuana law firm” based in Denver, the Sturm College of Law has established what the firm says is the first professorship of marijuana law in the world.

The three-year professorship will be held first by Sam Kamin, a professor and director of the school’s Constitutional Rights and Remedies Program, the firm said in a news release.

“Our state and our school are poised to take a leadership position in this important new area of law and policy,” said Martin J. Katz, dean of the law school, in the release. “The rest of the country is watching. We need to do this right.”

DENVER – It turns out selling weed is pretty hard. Contrary to popular belief, selling it legally, at least, isn’t all THC-infused lollipops and rainbows. Just ask David Schwartz.

The six-year cannabis-industry veteran came to Colorado in the '90s from Long Island, New York, after discovering Boulder on his way to a Rainbow gathering in Wyoming. For him, selling marijuana in a locale known around the nation for its liberalized pot laws is not just about counting money; it’s about taxes, regulatory compliance, inventory management, and above all, staying on the right side of Colorado’s “pot cops” -- the Marijuana Enforcement Division (MED).

DENVER — Just outside of Downtown, far from the foothills of the Rocky Mountains, the Williams family is cultivating what they hope will become America’s next big consumer brand.

They’re so confident in the new venture that they’ve invested millions of dollars into new processes, equipment designs and their increasingly popular product: legal marijuana.

CEO of Medicine Man, Andy Williams, inside his office at his company's headquarters. Emily Maxwell | WCPO

“We’re on the bleeding edge of a new developing industry,” said Andy Williams, president and CEO of Medicine Man. “There are very few times in the history of the world where people have been able to do what I’m doing right now.”

CASTLE ROCK, Colorado — In their new neighborhood park, Heather and Adam Benton look on as their giggling daughter races through the grass.

“Swing, swing,” chants 3-year-old Addyson, shouting her latest new word.

The surer steps, the expanding vocabulary — all milestones the Bentons feared they wouldn’t celebrate with their toddler who for most of her life has suffered from hundreds of epileptic seizures a day.

Until now.

Less than two months ago the Bentons left their Liberty Township home to make the 1,200-mile move to Castle Rock, where they can legally give Addyson medicine that’s derived from marijuana. Twice a day, the Benton’s apply tiny patches — among the latest advances in medical marijuana — to little Addyson’s ankle.

Colorado's efforts to ease regulations against the drug lead to a different type of discussion with dental patients who use it.

The headlines were splashed across all national media. Governor John Hickenlooper signed an executive order that makes an "official declaration of the vote" related to Amendment 64. That declaration formalizes the amendment as part of the state constitution, and makes legal the personal use, possession, and limited home-growing of marijuana under Colorado law for adults 21 years of age and older.

Neutra Corp. (OTCBB: NTRR) will complete market testing this week on a new suite of products that could help cannabis growers avoid Colorado’s crackdown on pesticides.

"We're not seeing symptom reduction. We're seeing symptom elimination."

Medical marijuana(Photo: Josh Stephen / WFAA)

DENVER – Growing up in Texas, the threat of seizures always prevented Alexis Bortell from riding a bicycle.

"There's a big difference, because in Colorado I've had a decrease in seizures, and in Texas I had them every day," the nine-year-old told us.

No seizures means no restrictions on bikes.

A frightening seizure that Alexis experienced in February prompted the Bortells to move from Rowlett to a Denver suburb.

Denver • Students at the prestigious and private University of Denver are already studying marijuana law. (For reals, they are.)

In a few months they'll have the opportunity to study cannabis journalism.

"They approved the class, which tickles me a little bit," said Andrew Matranga, who will teach the interterm class "Cannabis Journalism: Covering and Reporting on America's New Normal" starting in mid-August. "That's cool to have that latitude."